¨ Introduction
¨
Having your own digital products gives you the
ability to generate a 6-figure online business which will sell for you online
24/7, 365 days a year on autopilot.
¨
Selling information products are not only cheap
to produce, they are also very easy to produce.
¨
A successful info product is one that gives
people information, usually a solution to some sort of problem.
¨
Information products can be made in video form,
as an eBook, or as an audio recording.
¨
Creating digital info products is a lot easier
than you think (when you know how)
¨
Your product doesn’t need to be perfect
¨
Your biggest hurdle to overcome in actually
creating your information product is your mindset.
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Solving
Problems Is Profitable
¨
To generate profitable digital products, they
need to solve a problem
¨ Make sure the problem it solves has a mass audience
¨
If in doubt always go for niches which all
already proven to sell well
¨
If a product already exists, that is a good
sign, this should not put you off, you can always create your own version with
your twist
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People buy multiple products in the niches they
have interest in
¨
A product that solves a problem people are
looking for quickly and easily is a sure-fire winner.
¨
Power of
Branding
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Having a brand makes you appear unique
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A brand identify will provide you with customer
loyalty
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Use a consistent brand theme so people recognize
it
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If you don’t have design skills, outsource them
cheaply on freelance sites
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Get a logo made for your brand
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Find a USP
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To stand out from the rest of the crowd, you
need to be unique
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Come up with a unique twist or angle to your
products
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Very important when entering niches with lots of
competition
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Target sub niches of your main niche if
applicable
¨
Find winning products proven to sell and add
your unique twist
¨ Creating Digital Products
¨
Digital products come in all formats, eBooks,
video, audio etc.
¨
Choose the right format for your product, a
format which will help you explain the solution the best
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Ebooks – you can use Microsoft Word or Open
Office
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Video – Use a screen recording tool, or a camera
¨
Audio – Audacity is a great open-source audio
tool for products like interviews
¨
Get a digital cover made for your product.
Design it yourself or outsource it on freelance sites.
¨
Super
Fast Product Creation Methods
¨
There are many ways you can create digital
products very quickly.
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Interviews
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Recording your own tips and advice
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Turn existing content into products
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Update/Republish Existing Information
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Co-Create A Product
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Help Finish Incomplete Projects
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Purchase 'Private Label' Rights
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Hands-On Video or Camtasia Presentations
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Create A Package Using Existing Products
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Public Domain Information
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Case Studies
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Checklists and/or "Top 10" Lists
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Sell Your Ideas
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Hold A Contest
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Templates, Forms, Etc. ¨ Resources
List
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Directories and Guides
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Capitalize on Trends and Fads
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Sort Your
PST
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PST stands for Price, Sales Page and
Testimonials
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Get your price right, base it on your
competitors
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Think about giving away some free information or
part of your product to free to build a list and then sell your product
¨
Create your sales page, study the sales pages of
profitable products and model the structure
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Come up with a benefit driven headline for the
top of your sale page
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Structure your copy on the sale page in small
paragraphs, and sub headings. Also use bullet points.
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Make sure your page has a clear call to action
“Get Access to This Product Now”
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Use real scarcity. If your product is limited in
copies or is closing with X hours, make sure you stick to it, don’t say it will
close, or say the price will increase and then don’t action that.
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Start gathering testimonials to put on your
sales page
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Provide free copies of your product to friends,
people in forums/ groups in exchange for reviews.
¨
The Sell
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You can have the best product in the world, you
need to sell it to people who need it to make profit
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If you have a list, make sure you email them
about your new product, offer them a better deal than anywhere else.
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Start sending at least 1 JV letter per day, to
get JV’s on boards in promoting your launch in exchange for a commission.
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Experiment with paid advertising like Google Ads
and Bing Ads to get customers and sales
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Offer your product in the Warrior Forum Special
offer section if its related to marketing.
¨
Start putting you product on marketplaces like
Clickbank, Jvzoo and Warrior Plus
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Offer affiliates good commission and support as
one good JV can get you hundreds of sales. They do all the leg work in driving
traffic to your product.
¨
Mindset
of Success
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Stop buying multiple eBooks and start using this
step-by-step plan
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Take action, consistent action in creating your
first information product
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It takes work to get results
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The path to success is all down to you. One
person will create a digital product empire with this information and other
will do nothing.
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If you ever question is the work worth it, will
it work, just know its all worth it and it does work!
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Once you create your first product, make sales
and get customers. You have the blueprint to rinse and repeat.
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Conclusion
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Get your product good enough and out there
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Always improve your product over time with
feedback from your audience
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Test, track and improve everything you do
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Remember to always make your offer unique
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Each little improvement will make you products
conversion rate better which equals more money in your pocket.
¨
Anyone can do this
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